When I first began exploring Lean UX, my largest takeaway was that Lean UX was synonymous with “no deliverables.” Professionally, I exist in the world of enterprise software, consulting, and company-endorsed agile which makes deliverables inevitably part of my reality. As I continue to work on more projects my understanding of the methodology has evolved to include a less black-and-white mantra: “smart deliverables.” When information needs to be presented out, deliverables should be tailored based on context: personality of those who we’re presenting to, fidelity needed, and which elements to include.
Originally written for Magnet 360 Blog: There exists a common misconception that Marketing Automation only benefits marketing. True, it is a tool that should be used to disseminate thought leadership and email campaigns, but limiting its use to the marketing department alone would minimize its benefits.
Email perpetuates a bizarre phenomenon whereby anyone you ever knew feels compelled to copy and paste url’s of articles that might be relevant to you because they contain a buzzword with something you’ve been associated with at some point in your life.
On August 14, 2014 Will Evans shared his thoughts on Minimizing Design Risk with The Minimum Viable Product (MVP) via UIE’s Virtual Seminars. Below is a preview of my sketchnotes – click on the image to view the PDF.
Will Evans MVP sketchnotes